BP Protest Ride 2010

Photo collage: motel sign, classic car, person gardening, bicycle tattoo, police officer’s hands, roadside memorial
Images from the BP Protest Ride

The BP Protest Ride was a 450-mile, round-trip bicycle journey taken in response to the 2010 Deepwater Horizon BP Oil Spill Disaster. The ride was documented online in a weblog (now offline).

Inspired by — and in direct opposition to — marketing schemes where merchants were selling petroleum products online such as branded “Save the Gulf” condoms and rubber bracelets, my protest ride aimed to challenge folks to take direct action instead of buying oil-based swag.

The BP blog generated discussion on social media, and I was invited to promote a sustainable construction project that was based in Canada.