The thing I find most fascinating about this video is the reframing of the iPhone’s use. Picture the father sitting with his child and playing with the iPhone but remove the paper book. There’s no romance without the book. Reading to our kids is a valued activity. Playing with an electronic device is, well, not as valued. How does the manufacturer of this product overcome that paradigm? They wrap the phone in a book and make them interdependent.
Perhaps newspapers could be delivered this way. Same with magazines. But why? Why waste the paper? Just use the device.
PS - Did you notice the father pushing his kid’s finger out of the way so that he can draw a smile face?
• Applied Narrative
• Art, Culture, Design
• Conferences & Festivals
• Opportunities
• Questions
View the Archive