The Art of Narrative, Storytelling, and Storymaking.
Informercials Get A Facelift
Internet advertising began with giant blinking banner ads that quickly went out of style. Google whipped up AdWords and everyone fell in love with web advertising again—until people learned how to subconsciously shut off the text links that run up the sides of many websites. Do you know if there are adwords on your favorite website? I doubt it. We tune them out.
Next came viral marketing in the form of a small line of text at the bottom of every email. That graduated into cool videos that everyone just had to see and voluntarily forwarded. Later we found out they were created by an agency in Portland who grabbed the idea from some guy in New England. ***
Now the web’s next big thing is going to be hard-to-ignore online interactive infomercials called StoryAds. StoryAds at best are involved, episodic, and emotional. At worst, they’re annoying images with voices that attack us while we’re surfing websites.
Things are changing. Forget TV-style commercials on the web. Our heros and villains will soon gorge themselves on specifically placed products as they fight to carry out their plans, and we’ll have to decide with a click which brand they chose.
There are many of StoryAds on the web already and I’ll ad more in the future. In the meantime, check out these two and see what you think.
Get the Glass - Online game for Milk. One of the challenges is to keep the mother character from overheating into a fit of rage (she has PMS) due to lack of milk.
Seduction 101 - A love rectangle story. How many products can you spot in this one?
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