Futures of Entertainment ‘09

Hosted by the Convergence Culture Consortium at MIT, Futures of Entertainment brings together scholars and key thinkers from television, advertising, marketing, and entertainment industries to discuss the unfolding future of the entertainment landscape.

Held at MIT, the event takes place over Friday and Saturday, November 20 & 21, 2009 in Cambridge, MA.

This year’s conference will feature an entire day dedicated to interrogating some of the issues around the creative and business practices behind transmedia projects. Looking at the evolving business challenges of creating narratives, programs and campaigns that stretch across multiple platforms, Futures of Entertainment 4 will engage with questions around managing, producing, financing and positioning transmedia efforts, and how to identify the value created from transmedia projects. The event will look at some of the creative challenges that emerge from managing every larger franchises and which come from developing content for multiple mediums. Finally, day one of the conference will ask some serious questions about the future sustainability — both from a creative and a business perspective — of transmedia events.

The second day of the event will feature panels on topics including contemporary media business models, aligning new audiences with contemporary research practice and the blurring of distinctions between communication mediums.

For more information: http://futuresofentertainment.org/

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