July 29, 2008
Internet advertising began with giant blinking banner ads that quickly went out of style. Google whipped up AdWords and everyone fell in love with web advertising again—until people learned how to subconsciously shut off the text links that run up the sides of many websites. Do you know if there are adwords on your favorite website? I doubt it. We tune them out.
Next came viral marketing in the form of a small line of text at the bottom of every email. That graduated into cool videos that everyone just had to see and voluntarily forwarded. Later we found out they were created by an agency in Portland who grabbed the idea from some guy in New England. ***
Now the web’s next big thing is going to be hard-to-ignore online interactive infomercials called StoryAds. StoryAds at best are involved, episodic, and emotional. At worst, they’re annoying images with voices that attack us while we’re surfing websites.
Things are changing. Forget TV-style commercials on the web. Our heros and villains will soon gorge themselves on specifically placed products as they fight to carry out their plans, and we’ll have to decide with a click which brand they chose.
There are many of StoryAds on the web already and I’ll ad more in the future. In the meantime, check out these two and see what you think.
Get the Glass - Online game for Milk. One of the challenges is to keep the mother character from overheating into a fit of rage (she has PMS) due to lack of milk.
Seduction 101 - A love rectangle story. How many products can you spot in this one?
Posted in Applied Narrative on July 29, 2008 : Comments (0)
July 24, 2008
I’ve heard salespeople say that storytelling is a great way to make the sale by connecting with people.
Managers are saying that storytelling is great for team building.
Consultants are saying that storytelling is the secret language of leadership.
Some game designers say storytelling is key to a good video game.
And storytellers often say that storytelling is magic.
What is storytelling for you?
Posted in Questions on July 24, 2008 : Comments (2)
July 12, 2008
Seek greater freedom and transformation for yourself and your community through the power of words at this unique gathering of people who write, tell stories, perform, and do other language arts. Over 25 presentations by writers, storytellers, performers, community leaders, medical professionals, songwriters, healers, and social change artists include workshops on storytelling, creative writing, music, mythology, drama, poetry therapy, performance, social change, media literacy, culture, spirituality, sexuality, health, dance, right livelihood, diversity, oral traditions, and finding your calling. Organized by Goddard College’s Transformative Language Arts concentration, this conference features hands-on workshops, performances, talking circles, open readings & celebrations that fire up your life, work and community.
Speakers include:
Conference costs start at $210 for registration
For more information: Power of Words Conference Website
Posted in Conferences, & Festivals on July 12, 2008
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