Is that for real?  It seems more like a parody, with a bunch of Marketing buzz words and phrases all strung together.  I could have never worked in Marketing.

I quit drinking pop over 25 years ago and never looked back.  I used to love it when I was a kid and all through my teen years, but when the cavities and weight gain started up in my early 20’s, I made the decision to quit.  Soda is not, and never again will be a part of my life, no matter how hard the advertising tries to affect me.  Good clean water is the best beverage.

I’m with you on water, JR. I quit soda (same as you, never looked back) years before going off sugar. The video is absolutely real. Coke positions itself as part of the cultural fabric of our lives and it works. Nine million stores sell Coke, serving up some 1.2 billion servings a day worldwide.

The food and beverage industry has spent billions over the last fifty years to figure out exactly how to get people to consume their crack food, and then keep on consuming. Nothing about advertizing surprises me.  I took a class once on consumer economics in the 1970s, and at the time most people had no idea how much advertizing they were seeing on television. I had my daughter and son count how many commercials there were—the norm is seven—then how many times during the program, so they could at least be aware of what an impact ads can have on anyone. Thank goodness for the DVR!