Ready for a “Healthy” New Coke?

November 17, 2008 Comments (2)

Word around sweet-town is that the US FDA is gearing up to give Stevia GRAS (generally recognized as safe) status soon. If this happens, soda and all kinds of sweets will start selling with Stevia-based sweeteners. Cocoa Cola has already begun cutting deals with a Stevia supplier in China.

I sometimes wonder how much the big companies influence the FDA which has passed on giving Stevia GRAS status thus far. In the meantime, sugary foods continue to sell and the large companies have been getting their supply chains in place. Once ready, they’ll push for approval and most certainly get it. Suddenly they’ll be telling us, “Sugar was no good for you and you knew that. Now we use Stevia-based healthy sweeteners.”

As for me, I’m going to keep avoiding soda altogether.

Comments · Ready for a “Healthy” New Coke?

1

Joy
Nov 18, 2008

I might try it.  I do like a diet coke with movie popcorn from time to time.  The aspartame is such poison that I might not have “healthy coke,” just on principle.  I will be interested in the whole stevia issue.  I wonder why they don’t just use agave.  I realize that it still has calories, but it is less and will taste better.

2

Tara
Nov 18, 2008

After reading your blogs and trying to go to your seminar (but couldn’t for various reasons) I went sugar free on Nov 3rd. Its been an interesting 3 weeks. I do feel good but I find that I crave sugar at certain times, like craving a cigarette. I quit smoking over 2 years ago and turned to sugar. I am a diabetic type 2 and you can imagine the havoc that wrecked on my body. I am doing this for my health and to get my diabetes numbers down. I’ve done some of the sugar free stuff and it gets me through in a pinch but there is that chemical taste factor. Fruit suddenly is so delicious and sweet, it satisfies my craving. I’m not binging as much on food (foodaholic too, I have issues) and it is surprising how much of my time I spent planning and executing getting my sugar fix. I haven’t been able to give up soda yet so I would try the healthy diet coke.

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