Weekly Sugar Challenge: Week of October 24, 2011

Have you watched the television show MADMEN, about New York City advertising firm in the 1950s? Notice how EVERYONE smoked? Did you see the episode where Donald Draper’s son said his eyes were burning and his mother didn’t realize it was from the smoke of her cigarette?

Are you old enough to remember ash trays in airplanes? On car door handles? In waiting rooms? It seems crazy now but it was normal at the time.

Perhaps one day in the future there will be a show called Sweet People. In it, folks will sit in front of a computer all day while drinking “energy drinks” and eating junk food. They’ll have Pop Tarts for breakfast while scarfing down some coffee in their sugar and then they’ll go to the vending machine at 10 am for a hit of chocolate. They’ll stop their car at a roadside gasoline station and purchase packages of candy and huge paper cups filled with soda. And some chips.

Future generations—the kids who are being born right this minute—will one day watch Sweet People and say, “I kinda remember that. My grandmother kept a bag of Oreo cookies and a six pack of Rebull next to her desktop computer.”

Even though our grandkids will vaguely remember our sweet eating ways, it will seem foreign to them. Everything we know now as being cool (iPhone 4s) and trendy (Ben and Jerry’s Ice Cream) will one day be as old fashioned as vinyl LPs.

The Challenge

This week, imagine what your future could look like and consider the legacy you’re leaving behind. Everything you do will one day add up to become the story that gets told about you—if your story is worthy of a telling. Do you really want, “[Your Name Here] really loved sweets,” to be what they say about you?

We don’t go on forever. Nothing does, including the Weekly Sugar Challenge. Next Monday is Halloween and it’s the start of the 2011 Holiday Sugar Challenge. On that day I am going to retire the Weekly Sugar Challenge. I will continue to blog about sugar of course and about the Holiday Sugar Challenge until January 1st, at which time I will replace the Weekly Sugar Challenge with something new.

If you’re participating in the Holiday Sugar Challenge, do whatever you feel you need to do this week to prepare. Halloween is just one week away!

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