Are YOU Branded?

In this article, Ad Age reports that kids prefer McDonalds branded food over the same food unbranded.

That is, chicken bits in Micky D’s packaging got a more favorable response from kids than the same chicken bits without packaging!

We can say, “That’s kids.” We can point to commercial advertising on television, etc. But what about adults?

Are you buying food based on taste or based on brand?

Think about it the next time you go shopping. I will…

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