What is the Value of Your Art?

What is the value of art? More specifically, what is the value of your art? For this exercise we’re loosely defining value as “something that people hold precious.”

What is precious about your work? Do you know? Can you identify why people—folks who do not know you—would find your work valuable? Would they pay for your work? If so, why? What specifically and generally is interesting, useful, and innovative about that thing you do?

Consider not only the value your art gives to others but also the value it brings to you.

For example:

• I am innovating new ways of engaging the public through dance
• By expressing myself I feel connected to my community
• Dancing keeps me healthy
• Nobody can move like me
• My work inspires young and old people to move

Brainstorm and identify the value of your art. Doing so will help you in making, marketing, and explaining your work. If you’re unclear about your value then how will you convince the rest of the world that they should pay attention to your efforts?

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